THE MOST VALUABLE ADVERTISING REAL ESTATE ON EARTH

Location! Right under the consumer’s nose and constantly in their gaze

Location! High traffic with millions of repeat visits

Location! An advertising property that can be found all over the world

LID-O-VATION UNLEASHES THE LID

Through a patent-pending process, Lid-O-Vation makes it possible
to leverage one of the most ubiquitous pieces of advertising real estate
in the world – the beverage cup lid. Now you can print your message on
thermoformed lids with vibrant images that are perfect to the eye.

BILLIONS OF IMPRESSIONS ARE RIGHT UNDER YOUR NOSE

We see them everyday in most countries in the world; disposable cups with lids that deliver all manner of beverages to a thirsty population. From coffee to soft drinks and alcohol, disposable cups are the vessel of choice for coffee shops, restaurants and sports and entertainment venues. While vendors have long been imprinting messages on their disposable cups, the most visible portion of the cup has been left bare, the lid.  The irregular shape of the lids used on disposable cups has made printing on them difficult, until now.

A SIMPLE IDEA WITH UNLIMITED POTENTIAL

The Lid-O-Vation process allows for printing on any type of thermoformed lid in multiple colours. Images and text reproduce perfectly to create vibrant and compelling messages.

ADVERTISING THAT IS GOOD TO THE LAST DROP

In an age of PVRs and Netflix it is very easy for consumers to avoid advertising. Not so with Lid-O-Vation. Not only does the consumer have to view the messages on their beverage lids but they also see the message for much longer than a traditional advertisement. It takes an average of 37 minutes for someone to drink a coffee. That length of exposure ensures the consumer not only sees but reads and remembers the message.

A GLOBAL AUDIENCE FOR PENNIES A PERSON

The 2014 Super Bowl was the most watched in history with a domestic audience of 112.2 million viewers. The average cost of a 30-second TV commercial on the Super Bowl was 4 million dollars meaning that it cost advertisers about 35¢ to reach each of those viewers. Lid-O-Vation has the potential to reach billions of consumers for a fraction of that cost.

YOUR BEVERAGE CUPS JUST BECAME A REVENUE STREAM

For companies that purchase disposable beverage cups with lids, Lid-O-Vation creates new advertising real estate with unlimited opportunities. Lids can now be used to drive contests, enhance social media campaigns or leverage co-promotions with partner companies. A company could at times choose to sell their lid space to another company for a promotional message or offer the space to a charity for a philanthropic campaign. Owners and managers of entertainment venues could offer the lid exposure to their internal vendors or corporate sponsors. Your lids will be coveted advertising space that can generate new revenue or eliminate the cost of your beverage cups altogether.

• Restaurants
• Stadiums/Arenas – Sports, Concerts, Attractions
• Movie Theatres
• Theme Parks
• Special Events
• Charities and Organizations

• Maximum Exposure for Media Spend
• Brand Enhancing
• Vibrant and Flexible Messaging
• Cross Promotion Revenue Generator
• Perfect for Contests
• Link to Digital Assets
• Augmented Reality/NFC Technology