HISTORY
Like most overnight success stories, LOV was12 years in the making. The idea of printing on lids was first brought to light by Carmine Montemarano and Joe Stantoianni after a marketing trade show While discussing what they had seen at the trade show over coffee, the concept of marketing/branding on the top of beverage lids planted the seed that was originally thought to be a brilliant stroke of genius but was filed away because they didn’t believe the market was right for it at that time. It was bought to the attention to Gary Kisiloski 2 years ago and the wheels were put in motion.
After researching the coffee and fast food industries to justify the merit of moving forward, patents were filed, testing printing on the various lid materials and partners formed to facilitate the process of production and distribution have been put in place, LOV was ready to roll out into the world of consumer beverage market. From coffee vendors to fast food chains to sport venues, LOV has brought the concept to life.